YouTube Wednesday: The Rebecca Black Effect

Hello people of the internet!!! Now I know what you may be thinking from reading the title and let me clarify one thing right now…This is not a hate blog! I wouldn’t write anything bad about Rebecca Black or anybody else, spread love people, not hate. Now back to the blog….Rebecca Black was born on June 21, 1997, and raised in Irvine, CA. She has stated in interviews that, like most girls, she dreamed of becoming a famous singer from a very young age. On March 14, 2011, 13 year old Rebecca received her wish. In 2011 Rebecca’s parents paid Clarence Jay and Patrice Wilson $4,000 to write and produce a track for Rebecca, as well as make her a music video to go along with the single. And thus the song ‘Friday’ was born!


‘Friday’ quickly became a viral sensation, and launched Rebecca on a career path of rewards and heartache. ‘Friday’ was quickly dubbed “the worst song ever” by Yahoo! Music and given negative reviews by many other music critics. The song also broke YouTube records only 2 weeks after its release by surpassing Justin Bieber’s song ‘Baby’ as the most disliked video on YouTube. Rebecca temporarily took the video off of YouTube, but posted it again on June 14, 2011 and as of November 4, 2013 it has 1.2 million dislikes, 309,922 likes, and 60,001,272 views. Although Rebecca admits that she received a large amount of hate and death threat because of ‘Friday’ she has also made some powerful fans. Numerous celebrities such as Lady Gaga, Chris Brown, Miley Cyrus, Simon Cowell, and Katy Perry (who asked Rebecca to star in her ‘Last Friday Night’ video) have come to Rebecca’s defense regarding ‘Friday’. The song has also been covered by the hit FOX show ‘Glee’, and Rebecca has performed the song on ‘The Tonight Show’ and ‘America’s Got Talent’. Also, ‘Friday’ charted in numerous countries, such as at #58 on the U.S Billboard Hot 100 and  #61 on the U.K Singles Chart. Since ‘Friday’, Rebecca has been hard at work on her own music, and as of November 4, 2013 she has release four original singles.


Rebecca’s success with ‘Friday’ has caused many people to try and replicate her success, and some have been able to find success with songs that many claim are “bad”. One example of a young girl who has used “The Rebecca Black Effect” to become famous is Nicole Westbrook who, with the assistance of Patrice Wilson, released her viral song ‘It’s Thanksgiving’ on November 7, 2012. As of November 4, 2013 the song has 261,440 dislikes, 36,057 likes, and 15,019,791 views on YouTube and received 10,000,000 views in the first two weeks after it was released. Nicole has performed  ‘It’s Thanksgiving’ on ‘The Anderson Cooper Show’ and ‘Access Hollywood’. Other people who have been able to gain success in this way are the duo ‘Double Take’ (two 17 year old girls who released their song ‘Hot Problems’ on April 15, 2012 and now have 18,186,151 views) and Tay Allyn (a 23 year old USC graduate who uploaded her song ‘Mass Text’ on July 16, 2013 and as of November 4, 2013 has 1,805,224 views).


The most recent girl who has found success with “The Rebecca Black Effect” is 11 year old Alison Gold who’s song ‘Chinese Food’ was posted on October 14, 2013 and received over 7 million views in 3 days. On October 23, 2013 the song charted on the U.S. Billboard Hot 100 at #29, and as of November 4, 2013 has 149,854 dislikes, 40,296, and 12,271,121 views on YouTube. When this song was released it was featured on many media outlets such as TMZ and ABC News. Although Alison has gain publicity from the viral hit, ‘Chinese Food’ has also received controversy due to claims that the song promotes Chinese stereotypes and racist beliefs of the Asian community. On November 4, 2013, Alison released a follow up single to ‘Chinese Food’ titled ‘ABCDEFG’.


As you can see, there appears to be negative and positive aspects with “The Rebecca Black Effect”. Although this method can bring you fame and publicity, it also comes with hate and controversy. However, this does appear to be a way to fast track a singing career, so I guess it depends on the individual person as to whether or not it is worth it. What do you think of “The Rebecca Black Effect”? Do you think this growing trend will affect mainstream music in the long run? Please comment below, thanks!







  • All videos and information used in this blog belong to Rebecca Black, Ark Music Factory, Clarence Joy, Patrice Wilson, ABC News, Tay Allyn, Nicole Westbrook, Double Take, Alison Gold, Old Bailey Productions, YouTube, and all other original owners. I do not own anything in this blog. All opinions expressed in this blog are my own. I wrote this blog for entertainment purposes and no copyright infringement is intended

Leave a Reply

Your email address will not be published. Required fields are marked *