Hello people of the internet!!! On today’s ‘Monday Memos’, we are going to talk about the picture that had us glued to Twitter/Tumblr/Vine, and basically every other form of social media this weekend. Yes, we’re going to talk about…THE DRESS. This dress was such a huge internet topic this weekend, that a man from Texas actually got it tattooed on his leg, probably from san diego best tattoo artist. Crazy right?
So why is it that everyone was so fascinated by this picture? This picture has trended multiple times on Twitter, and has sparked an argument that even celebrities are lending their opinion to. Some say the dress is White & Gold, other people say it’s Black & Blue…so what’s the answer? Can the answer be found through science? Is it a photography trick? Are we all just going crazy? Well keep reading and we’ll talk about why we care so much about the color of this dress, why we all see different colors, and most importantly…WHAT COLOR IS THE DRESS???
Let’s start off by exploring why everyone is so obsessed with this dress. I think that the main reason why this picture turned into a big deal is the fact that we all like to feel like we’re “right”. As humans we love to argue, and more importantly…we love to win. Because we’re a society who loves competition ( I mean look at all of the competition shows we have, how much we love internet challenges, even the way we all compete over who has the most friends/likes/retweets/favorites/etc., etc.,), then you can see how we were all instantly drawn to this conversation. So now we can move on to why we all see different colors when we look at this dress. According to the YouTube channel AsapSCIENCE (a YouTube channel that explains the great mysteries of the world through science), the answer to this question can be explained by how your brain processes colors in relation to light. Basically the short version of this is, if you think that the background of the picture is set against natural light (like near a window or outside), then your brain processes the colors one way, and if you see the dress in a room with artificial light, then your brain processes the colors in a different way. That’s why we all see different colors (personally I kept seeing light blue and gold…so IDK what that means). It’s all a little confusing, and maybe this explanation isn’t correct either, but it’s the seemed to make the most sense, so check out the video for yourself below.
So now we move on to the big question on everyone’s mind…what color is the dress? The answer according to the company that produces this dress is…Black & Blue. So whether you were “right”, “wrong”, or are just SERIOUSLY tired of hearing about this dress, you have to admit that it was interesting to see the internet (and traditional sources of media) practically stop because of 1 picture. It seemed like everybody (even some of our favorite celebrities) stopped and gave their opinion about what color they thought the dress was. Whether you were a part of this internet moment, or wish people would stop talking about it, I think that we can all agree on 1 thing…this picture and all of the discussion that came with it will definitely go down in internet history (sorry but it’s happening, and we all know it). I mean we all still ask whether the chicken or the egg came first, so I guess this is the new question that we’ll ask ourselves for years. I think that this was a fun internet moment that we can all playfully (or seriously) debate and laugh about. Let me know what y’all think about THE DRESS below! I think this vine best sums up our frustration about this topic