Hello people of the internet!!! On today’s ‘YouTube Wednesday’, we are going to discuss a YouTuber that you ALL should be familiar with (and if you aren’t, you will now…your welcome!). This YouTuber is a vlogger, beauty/fashion/health guru, and an all around phenomenal businesswoman. In 4 short years, she obtained 2,563,049 subscribers on YouTube, 856,266 followers on Instagram, and 216,000 ‘likes’ on Facebook, and 545,400 followers in Twitter (yeah just reading that makes me tired). Of course we are speaking of the one and only Missglamorazzi, aka Ingrid Nilsen. So if you have no idea who Ingrid is or if you’ve been a fan of her for years, please read on to find out just why everyone is in love with this internet genius.
Ingrid uploaded her first YouTube video on November 7th, 2009. The video was a guide on how to create a “sophisticated red lip look” How To: Flawless Red Lips. Although Ingrid has certainly gained more confidence as she’s continued to upload videos, I was very impressed by how well she handles herself in this first video. In the video, she is friendly, comfortable in front of the camera and is very knowledgeable about the look she is trying to achieve. In this video, you can definitely see Ingrid’s raw talent as a vlogger, and it is obvious that she has the potential to because a HUGE presence on YouTube (which she does of course). The next video that we’re going to discuss is Ingrid’s ‘Summer Foundation Routine’ Summer Foundation Routine – YouTube. I really love that once again Ingrid is very thorough in regard to her process, and the products/brushes she uses. Another aspect of the video that I really love is how Ingrid explains why you should use certain products, due to their health benefits or the product’s quality. All of this information, along with Ingrid’s trademark bubbly and fun attitude, makes the video fun to watch and a great teaching tool (so if you watch this video while you “should be” doing homework, you can just say that you’re learning important information…yes makeup is very serious business). Next up, we have Ingrid’s Pretty Little Liars Nail Tutorial Pretty Little Liars Tutorial – Hanna’s Leopard Nails – YouTube (this is a really cool one so you should DEFINTELY check out this one!). The look alternates between red and leopard print nails, and was inspired from the character ‘Hannah’ from the hit ABC Family show ‘Pretty Little Liars’. Again, I love how Ingrid performs the tutorial step by step, and thoroughly explains exactly how to apply each product she uses, and gives an opinion about how long the look may last. This video definitely inspired me to try the look, and I recommend that all of you do too! Now, even though there are A LOT if videos that deserve to be written about, I have chosen one more for this blog post. The finial video on Ingrid’s main channel that we are going to discuss is her ‘Easy & Healthy Spring Recipes!’ video, which is a part of her ‘#HungryHealthyHappy’ series. In this video, Ingrid runs through 3 spring time recipes, which will keep you healthy and full. The recipes all seem very creative and healthy, which is perfect for anyone who is trying to tone up for the summer. I think that this series is a really interesting change of pace for Ingrid’s channel, and will establish her as a health guru ( as if she didn’t already have enough things that she was AMAZING at). Although these are all of the videos that I am going to discuss with y’all today, I HIHGLY suggest that you check out the rest of the videos on Ingrid’s page, because they’re all fun and informative.
In addition to her main channel ‘Missglamorazzi’, Ingrid also has a second channel completely devoted to vlogs, tag videos, and other videos that are not beauty/fashion/health/etc. related, entitled ‘TheGridMonster’ . She uploaded her first video (which was a vlog where she ate baby food…yes you heard that right) on June 8th, 2010. The video was really funny and entertaining, especially all of the hilarious faces that Ingrid made when she tried the various baby food items. I really thought that this video was a fun way to introduce Ingrid’s second channel. Along with maintaining both of her channels, Ingrid also hosted the second season of ‘Make Me Over’ (which is a show in which regular people send in videos discussing why they deserve and/or need a makeover) on the popular YouTube channel AwesomenessTV (here’s a link to the first video of Ingrid’s season MissGlamorazzi: Punk Chic Makeover – Make Me Over 2.0 – Ep. 1…on this episode she helps a girl find a new cool punk rock style!).
So as you can see, Ingrid has definitely built an impressive brand for herself. Her bubbly attitude, warm demeanor, and impressive knowledge had allowed her to form a close relationship with her fans, which makes her seem less like a stranger on the internet (you know “stranger danger” and all that), and more like a big sister/BFF. I DEFINITELY see a long and successful career for Ingrid in the future (duh!), and I can’t wait to see how her brand expands into different business ventures (such as Bethany Mota and Michelle Phan have done).
Stay updated with Ingrid!!!:
Main YouTube: missglamorazzi – YouTube
Second YouTube: TheGridMonster
Facebook: Missglamorazzi | Facebook
Instagram: thegridmonster on Instagram